Yes, even my bloody Blog is going to be infected with a touch of the Olympics. Right now here in the UK you can't bloody take a breath without somebody trying to sell you a product based off of the fact they've sponsored the Olympics. Coke being the official 'drink' of the Olympics and McDonalds being the official 'restaurant' of the Olympics does bring a wry smile to my face. I have to be honest I was more than a little bit cynical about the Olympics and the rampant commercialism that seemed to come along with the biggest show on earth... perhaps it's P&G announcing every 10 fecking second on my TV that they're proud sponsors of moms that finally did it for me. Do they not know what the word sponsor means? I mean if the person you are supposedly 'sponsoring' is having to pay you for your products that's not sponsorship! They've been doing my head in for months now, and that's the last thing my head needs right now. So I sat down to watch the opening ceremony, wandering what new and wonderful ways my nation would find of embarrassing itself...
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